Sprite Mix Tape and C.O.R.E. Compilation

On February 18, 2016, in Red Hot Radio, by Wide View Publishing

The first ever Sprite mix tape was designed by Yakira Levi, as a means of promoting Chicago’s hip-hop artist, and providing a promotional vessel for showcasing Midwest talent.

n585885190_5853493_7591In 1999, Yakira Levi Conceptualized and developed the 1st ever, Sprite Mix Tape, a cause related marketing campaign featuring Grammy winning musical artist Common, and sponsored by Coca-Cola. She originated, researched, developed and created the campaign, submitted the proposal for funding, provided a successful product marking campaign that boosted sales, and obtained national recognition in music media outlets including The Source Magazine, XXL Magazine, Rap Sheet Magazine, Rap Pages Magazine, and How Can I Be Down Magazine.

Yakira designed a marketing campaign that was reused perpetually to boost product sales, while also producing at least 2 Hip-Hop Mix Tapes, and 1 Rhythm and Blues compilation record.

CORE Tape Side B

During the same year, she independently released “Genesis” C.O.R.E.Compilation Vol. 1, through Wide View Entertainment/Wide View Publishing; featuring Grammy award winner, Rhymefest and more.

“The goal is to continue finding great talent, learning new trends, educating artist, promoting creative endeavors and preserving the true essence of hip-hop culture. RedHotRadio.Fm is a vessel that can assist in that mission.” States Yakira Levi.


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